Empowering Your Big Events: Seamless Group Housing Integration

As the leading In-market Travel Agency (ITA) in North America, Ripe is dedicated to empowering the people and experiences that drive destination demand. To support our mission of platform readiness and providing industry-leading tools for our partners, we are excited to announce our new Group Housing Support feature.

This update is designed to help you capture and convert large-scale group bookings more effectively, ensuring no lead is left behind.

Simplified Booking for Large Groups

Planning travel for groups of 9 or more rooms requires specialized attention and also will often qualify for negotiated rates. With this update, your Ripe search widget now includes a dedicated "Need to book 9+ rooms?" prompt within the search widget.

When enabled, a new CTA appears in all search widgets. When clicked a new tab is opened for the target link. Users are seamlessly guided to a specialized group housing service, ensuring they receive the high-touch support needed for large-scale coordination. When using Ripe's service there is no additional cost to the account holder or affiliates, but a small commission is taken from each reservation.

Key Benefits for Your Destination

Retain Intent: Capture high-volume demand directly from your search widget. Instead of travelers leaving your site to find group rates elsewhere, you keep them within your digital ecosystem.

Support Local Events: Ensure that large-scale conferences, sports tournaments, and weddings are directed to the correct inventory and negotiated blocks.

Unified Experience: The group housing link remains consistent across your main website and all event-driven affiliate widgets, ensuring a professional, cohesive brand experience for every visitor.

You're In Control: Flexibility is core to the Ripe platform. You can choose to include the Ripe-supplied Group Housing service (via our partnership with Hotel Planner) or link directly to a third-party service you already contract with or operate.

Ready to get started? Contact your Ripe Client Success Manager today, or jump in yourself to enable your group housing link and start scaling your event production.