We’ve updated the Exclusive Offer feature to now appear as a Local Gift — a clearer, more compelling reason for travelers to book through your destination. This update helps better merchandise the value of these perks while keeping the booking experience intuitive and user-friendly.

What’s new:

• The term “Exclusive Offer” is now “Local Gift”, reinforcing its connection to the destination and local businesses
• Redesigned selection modal using radio buttons instead of dropdowns for a smoother user flow
• A first-time tooltip educates travelers without repeating annoyingly on every visit
• On the property detail page there is more information presented, pulling from the existing content fields like descriptions and how to redeem.
• On the checkout page, there is improved messaging if they still haven't chosen an offer. Once they do, there is more messaging around the delivery details.

There’s no change to how value adds function — just a more polished and traveler-focused presentation to drive engagement and conversion.

We’ve updated the desktop Search Results Page (SRP) map logic to improve clarity and traveler experience across all client and affiliate sites.

What’s changed: The SRP map will now only display available and referral properties. Based on client and user feedback, we’ve removed sold-out properties from the map to streamline the booking experience and focus attention on bookable options.

What stays the same: Sold-out properties will continue to appear in the SRP grid, now positioned toward the bottom of the list to reduce distraction while maintaining visibility for travelers who want a complete view of the market.

This update is now live and applies to all partners. It’s part of our ongoing commitment to create intuitive, high-performing experiences that drive production and support local tourism ecosystems.

We’ve introduced the Reservations API Endpoint, providing clients with real-time access to their booking data.

This new endpoint allows authorized systems—such as CRMs, data warehouses, and visualization tools—to securely retrieve reservation-level details including guest, property, and financial information. It enables clients to monitor performance, build live dashboards, automate reporting, and demonstrate measurable ROI.

Highlights:

• Real-time reservation data for client and authorized platform use
• Transaction value, and stay detail included in the response
• Supports pagination and filtering by date, status, and property
• Individual payment & credit card information is never returned or available via the API
• JSON format compatible with CRM and BI tools such as Tempest, Metabase, or Tableau

For implementation details, visit the Reservations Endpoint Documentation.

The Property Preview Endpoint is now generally available to support high-performance use cases such as AI chatbots, LLM-powered experiences, and real-time property tiles on client websites.

This lightweight endpoint delivers fast, structured property data—ideal for applications that require quick, contextual responses without calling the full property object.

What’s New:

• Standardized output for smooth LLM and chatbot consumption
• Includes core metadata: name, location, imagery, summary, and rate info
• Optimized to load live availability and rates into property cards on affiliate and event pages
• Improved field consistency for easier integration with generative AI tools

Ideal Use Cases:

• Enabling conversational AI agents to answer “Where should I stay?” with real property options
• Powering real-time property tiles on event pages and DMO sites, showing rate and availability
• Returning preview cards in chat-based or voice-based search interfaces
• Fetching property metadata for frontend builders or CMS environments

Why It Matters: Whether you're integrating Ripe into a marketing site, travel chatbot, or your own in-destination booking tools, this endpoint ensures the most relevant lodging results are surfaced quickly and accurately—with just the right level of detail.

For implementation details, field reference, and example calls, visit the Property Preview Endpoint Documentation.

Our refreshed data and analytics dashboards are here—giving Destination Marketing Organizations unprecedented visibility into the economic impact they’re driving through the Ripe In-Market Travel Agency (ITA) platform.

One of the core strengths of the ITA model is putting control of visitor booking data back into the hands of the DMO. This isn’t abstract reporting—it’s direct, verifiable performance data from bookings made through your platform. That means the more traveler traffic you send through Ripe, the greater the measurable economic impact you can demonstrate… and the deeper the insights you’ll uncover. Best of all, your visitors still enjoy the same best rates and policies they’d find elsewhere—only now the value stays in your destination.

Here’s a sample of what you'll see and why it matters:

1. Top-Level Performance at a Glance
   Quickly see your room revenue, total reservations, room nights, average daily rate, conversion rate, booking window, and length of stay. These are the hard results that prove your platform’s ROI to stakeholders and funding partners.

   
   

2. Local Lodging Leaders
   Identify your top hotels by reservations and revenue, see trending property types, and pinpoint what’s attracting travelers most. Use this to strengthen supplier relationships and target marketing efforts.

   

3. Affiliate Impact
   Easily spot which event sites, partner organizations, or attractions are driving the most bookings through your platform—so you can nurture high-value partnerships and identify new opportunities.

   

4. Traveler Origin Insights
   See the top-ranked cities your travelers are booking from, giving you the intelligence to refine marketing to your most valuable feeder markets.

   

5. Seasonal & Weekly Trends
   Visualize booking trends by week and month to anticipate peaks, plan campaigns strategically, and manage supplier expectations.

   

   

   
   

Without Ripe, most DMOs have little or no access to consolidated, actionable booking data. OTAs don’t share it, and individual hotels rarely offer a destination-wide view. Now, you can capture and measure the bookings you directly influence—keeping the dollars, the data, and the decision-making power local.

If there’s data you’d like to see in your dashboard that isn’t there today, we want to hear it. Reach out to your Client Success Manager so we can explore ways to bring those insights to life for your destination.

We’ve reimagined the map experience on the Ripe platform to make finding the perfect place to stay faster, more intuitive, and more informative. This update keeps travelers engaged, helps them discover more of your destination, and ensures they see all the lodging options available through your In-Market Travel Agency (ITA) platform.

Here’s what’s new:

🎯 Auto-Focus on What Matters
Your map now automatically centers on the filters and local highlights a traveler selects—making it easy to explore the exact areas they’re interested in.

🔍 Zoom for Local Precision
Travelers can zoom into a specific neighborhood or district, and the property listings update instantly to reflect only that area.

💵 Clearer Pricing & Icons
Live, connected properties display accurate starting prices right on the map. Referral properties now have their own unique icon, eliminating confusion and avoiding incorrect price expectations.

🚫 Sold Out? Still Visible.
Previously, sold-out properties were invisible—now they’re shown on the map so travelers see the full scope of your destination’s lodging inventory, regardless of current availability.

📍 Cleaner, Smarter Clusters
When zoomed out, pins now group into clusters, keeping the map easy to read and navigate.

⸻

Why It Matters
For DMOs, this means travelers can find the right property faster, discover more of what your destination has to offer, and stay engaged on your platform longer. Every improvement we make here helps keep bookings—and booking data—flowing through your site.

Summer’s heating up, and so is Ripe. We’re excited to drop the Lemonade Release, live now, which includes a refreshing mix of features and UX improvements built exclusively for our new ITA Platform. That enhance the traveler experience, empower DMOs, and give your destinations a stronger local edge. If you're already on the ITA platform there is nothing else to do. If you are still no our legacy platform these are just seven more reasons to move over now. Contact your client success manager with any question and to make the (free) upgrade.

Bandwango Integration

Now live for curated add-ons, the Ripe <> Bandwango integration lets travelers seamlessly book local experiences—tours, passes, and perks—alongside their lodging. This is the perfect opportunity to create exclusive offers, only available when purchased together with lodging on your site. This brings real-time, event-based product packaging to life and allows DMOs to drive greater per-visitor spend with destination-branded experiences.

Cart Preview

A new convenience: travelers can now add properties to cart, making the booking process more flexible and user-friendly. This is especially valuable for trip planners comparing multiple options or coordinating with travel partners.

♡ Favorites

Introducing Favorites Available now, travelers can add multiple properties to their favorites with the ♡ icon, then easily find them later on the same device. We know the research and booking window for travel is measured in days and weeks, so the ability to save these for later in one place will keep users on your site for the research and conversion.

Share

Speaking of planning, to make it even easier a simple and intuitive Share is now available for all properties. The native share function will preserve affiliate attribution, dates and more when sharing with others. With one click, users can push trip links using their device’s native sharing tools—whether via text, email, or apps. It’s simple, seamless, and keeps trip-planning conversations in motion.

Exclusive Offer Improvements

We’ve rebuilt and reworded Exclusive Offers to improve clarity, highlight value, and create urgency. From updated PDP copy to enhanced logic on room types and messaging, travelers now better understand what makes an offer “exclusive.” These improvements increase transparency and help close bookings with confidence.

Promotion & Room Block Pricing Display

We’ve leveled up how promotional messaging and room block rates are displayed on both the search results and property detail pages:
• Before/after pricing is shown consistently across all listings. • Live rate promotions (e.g., via Expedia) now display branded labels like “Save 20%. if offered” • Room block messages now clearly show the negotiated rate name and exclusivity messaging (e.g., “Exclusive Event Rate”), reinforcing value perception and DMO authority.

Clearer Savings, Smarter Booking – Live Promotions & Room Block Rate Display Enhancements

We’re excited to introduce an upgrade to how we present live promotional rates and exclusive room block pricing on the traveler booking experience. These improvements make savings crystal clear—helping travelers instantly see the value of booking direct through your Ripe-powered site.

🛎️ What’s New?

If a lodging property is offering:
• A live promotional rate through a connected channel (like Expedia), or an exclusive negotiated rate tied to an event or room block, travelers will now see improved before-and-after price display. This includes: • The original (crossed-out) rate • The new discounted rate • Total price savings for their stay • A helpful badge like “Exclusive Event Only Rate" which is configurable by you, for room blocks.

This change isn’t just cosmetic. It’s built to convert. By making the value proposition obvious, we’re creating urgency and transparency—two key drivers of conversion. More bookings mean more production for your destination, more revenue for suppliers, and stronger attribution for your marketing.

🌐 Where You’ll See It

This pricing presentation now displays automatically on:
• On the DMO/Client level engine, when available • Any event or DMO-affiliate site using connected inventory with live or block pricing

🔧 No Action Required (But Make Sure Your Rates Are Optimized)

If you’re already offering negotiated rates or leveraging ARI connections, this enhancement is live. Want to start using event-only pricing or need help getting a rate promotion synced? Reach out to our Client Success team and we’ll get you set up.

You can now embed Threshold 360 interactive maps directly into your Ripe landing pages.

This feature is a natural fit for DMOs, sports tournaments, concerts, and any event that benefits from a clear visual layout. Threshold’s immersive, navigable maps help travelers orient themselves before they even arrive—boosting confidence, planning, and engagement.

To use it, just drop your Threshold 360 embed code into the landing page editor via the <> source code button. That’s it.

Learn more and get started with by reading over the Product Hub article.

The all new Ripe ITA Platform is live. All existing clients will get this upgrade, free of charge, and all new clients will default to use the new platform. Our legacy platform will begin to be sunset.

Ripe is the architect and leading platform of a new category in travel and tourism: the In-Market Travel Agency (ITA). We exist to help destinations realize the full value of tourism— keeping revenue, data, and opportunity within the local ecosystem rather than letting them leak away to third-party platforms.

Ripe partners with DMOs, event producers, and local stakeholders to create vertically aligned travel ecosystems where visitors and communities thrive together.

At our core, we believe that destinations should own their future—a future where tourism strengthens the health and well-being of local economies, preserves cultural authenticity, and creates sustainable growth for generations to come.

Highlights

Search Results

We’ve doubled the number of properties displayed above the fold on desktop—without sacrificing key details. User can flip through property images & better understand rates and total price. Infinite scroll gives better representation to properties that previously lives on pages 2, 3 and beyond. Mobile visitors account for more than 65% of traffic so we’ve improved every interaction point from search & browse to auto-fill capabilities during checkout.

Improved Information Architecture

Backed by extensive research, the new layout prioritizes what matters most to travelers, making it easier to compare properties and book with confidence.

Local Highlights, a proprietary feature or Ripe now get even more prominence allowing the destination to showcase their unique character.

Maps are better than ever with live hover preview and, search by location and coming soon, new map styling options.

Room availability and preview better supports room images, pricing clarity and a simple preview to choose the rate when there are multiple options for a single room type.

Expanded Reviews

Travelers want to know the experience of other travelers, not what a magazine or paid publication has to say. With our new Google Reviews integration, we’ve nearly quadrupled review coverage for many clients, at no additional cost, providing fresher, more detailed feedback to help travelers set better expectations.

More “Why Book Here” Moments

Exclusive Offers are now seamlessly integrated into the property details and checkout pages, making it easier for travelers to select perks at the right moment in their booking journey—boosting engagement and conversion.

The Future is Bright

This is just the beginning. With our new codebase, we’re unlocking self-serve customization for branding, new features, and enhanced support for events, groups, and demand generators—ensuring long-term success for DMOs and their communities.