You can now embed Threshold 360 interactive maps directly into your Ripe landing pages.

This feature is a natural fit for DMOs, sports tournaments, concerts, and any event that benefits from a clear visual layout. Threshold’s immersive, navigable maps help travelers orient themselves before they even arrive—boosting confidence, planning, and engagement.

To use it, just drop your Threshold 360 embed code into the landing page editor via the <> source code button. That’s it.

Learn more and get started with by reading over the Product Hub article.

The all new Ripe ITA Platform is live. All existing clients will get this upgrade, free of charge, and all new clients will default to use the new platform. Our legacy platform will begin to be sunset.

Ripe is the architect and leading platform of a new category in travel and tourism: the In-Market Travel Agency (ITA). We exist to help destinations realize the full value of tourism— keeping revenue, data, and opportunity within the local ecosystem rather than letting them leak away to third-party platforms.

Ripe partners with DMOs, event producers, and local stakeholders to create vertically aligned travel ecosystems where visitors and communities thrive together.

At our core, we believe that destinations should own their future—a future where tourism strengthens the health and well-being of local economies, preserves cultural authenticity, and creates sustainable growth for generations to come.

Highlights

Search Results

We’ve doubled the number of properties displayed above the fold on desktop—without sacrificing key details. User can flip through property images & better understand rates and total price. Infinite scroll gives better representation to properties that previously lives on pages 2, 3 and beyond. Mobile visitors account for more than 65% of traffic so we’ve improved every interaction point from search & browse to auto-fill capabilities during checkout.

Improved Information Architecture

Backed by extensive research, the new layout prioritizes what matters most to travelers, making it easier to compare properties and book with confidence.

Local Highlights, a proprietary feature or Ripe now get even more prominence allowing the destination to showcase their unique character.

Maps are better than ever with live hover preview and, search by location and coming soon, new map styling options.

Room availability and preview better supports room images, pricing clarity and a simple preview to choose the rate when there are multiple options for a single room type.

Expanded Reviews

Travelers want to know the experience of other travelers, not what a magazine or paid publication has to say. With our new Google Reviews integration, we’ve nearly quadrupled review coverage for many clients, at no additional cost, providing fresher, more detailed feedback to help travelers set better expectations.

More “Why Book Here” Moments

Exclusive Offers are now seamlessly integrated into the property details and checkout pages, making it easier for travelers to select perks at the right moment in their booking journey—boosting engagement and conversion.

The Future is Bright

This is just the beginning. With our new codebase, we’re unlocking self-serve customization for branding, new features, and enhanced support for events, groups, and demand generators—ensuring long-term success for DMOs and their communities.

🎉 New Feature Release: Rich Text Editor for Better Customization 📝

We’re excited to announce the addition of our new Rich Text Editor—a game-changer for anyone looking to elevate their content within the Ripe platform!

What’s New?
Our Rich Text Editor is now seamlessly integrated into both the Reservation Email Builder and the Ripe Landing Page Builder. This update allows you to customize your content with greater ease and flexibility. Here’s what you can do:

• Enhanced Formatting: Customize your text with bold, italics, and underline to make your content pop.
• Hyperlinking: Easily add links to important pages, driving engagement and directing users where they need to go.
• Streamlined Editing: With a more intuitive interface, editing your content is now faster and more efficient.

Why This Matters:
Whether you’re crafting the perfect reservation email or creating a compelling landing page, our Rich Text Editor makes it simpler than ever to create professional, visually appealing content that resonates with your guests and visitors.

Email Reservation Template

We recommend you only include links for evergreen content, for example, a link to the general events page is good, but don't link to a specific event as it becomes dated and a dead-end page. Other helpful links could include airport shuttle information, or unique and rich content specific to families.

Landing Pages

These are often event-specific, so it can be helpful to link to event-specific content on your website. However, keep in mind that users are in the conversion funnel for booking their lodging so the ultimate goal is to not distract too much so they can find the perfect hotel or home for them.

How to Get Started:
Simply head to the Reservation Email Builder or Landing Page Builder within your Ripe dashboard, and start exploring the new text formatting options. No learning curve, just more power at your fingertips.

Thank you for your continued trust in Ripe. We’re committed to delivering features that enhance your experience and empower you to achieve more. Stay tuned for more exciting updates!

We’re excited to announce our integration with Mailchimp. This new feature connects your Ripe platform seamlessly with Mailchimp, making it easier than ever to manage and optimize your email marketing campaigns.

What’s New:

• Effortless Synchronization: Automatically sync opt-in guest email addresses between Ripe and Mailchimp, ensuring your mailing lists are always up-to-date.

• Targeted Campaigns: Use rich guest data already found within Ripe to to create personalized, targeted email campaigns that drive engagement and bookings.
• Real-Time Analytics: Leveraging the power of Mailchimp you already have access to powerful insights into your email performance.
• Navigate to the booking engine settings within Ripe to quickly setup the integration.

Read more, including detailed setup instructions here.

As always, if you have any questions or need support, our team is here to help.

We're excited to announce a new feature update to our search results page. Previously, we only displayed the per-night rate for reservations. Now, in compliance with CA Bill 537, we will also show the total amount due, including taxes and fees for all nights. The total will remain on the checkout page where it is itemized but this change will introduce it earlier in the user experience.

This enhancement ensures transparency and makes it easier for travelers to understand the full cost of their stay. We're rolling this out for all clients and connectivity providers, not just those in California. We are doing this because it's a better practice overall and helps prevent surprises at checkout with hidden fees. We've already made this update for properties connected via Expedia and Sabre and are actively adding all other connections now.

Attention affiliates and events -- one of our most requested features is now available.

Ripe offers an add-on feature to assist with event housing for teams, meetings & conventions, or festivals. Once rates have been contracted with the hotel (we can help do this) we use the Ripe CRS to load negotiated rates & room blocks for the specified hotels.

Event Housing is an add-on feature where the cost is based on the room revenue booked. Rates vary depending on the size of your event, but generally, we use per-room night rebates to be included in the negotiated rate. If you're interested reach out to your client success manager to learn more.

Learn more about Event Housing here

We've made some improvements in our platform to return properties on the main Search Results Page even faster. Most clients and affiliates will show property listings within 4s now.

In some cases, if you are using the random sort order for the search results page the user will see a refresh and re-ordering of results about 10-15 seconds in. This is being addressed for the future, but to resolve it now we recommend switching to manual sort order within the CRS and this will no longer happen.

Prior to today once a Ripe hosted reservation was made you could only modify certain parts of it like contact information. Now, as a client, support or property manager you can also modify the dates and rates of the reservation, plus guest name, email and contact info. The ability to edit reservations within RIpe is specific to properties and rooms hosted on Ripe in our CRS, and does not apply to live connections to Sabre, Expedia, Streamline and other global distribution system or connectivity partners.

Primary use case: The primary reservation type this will benefit is group and block reservations where a negotiated rate and room block was used. Example, a soccer team originally booked Thursday-Sunday for a local tournament using a Ripe hosted group block. If that team lost and was out of the tournament a day early on Saturday morning, that reservation can now be modified in Ripe to match the actual check-out of the hotel, keeping all systems in-sync.

Just a heads up that we're making some upgrades to keep everything running smoothly for you! We’ve scheduled a database upgrade for Tuesday, May 14th, from 4-5 AM MDT. We’re keeping it to the wee hours to hopefully dodge any disruptions during your peak hours.

You might see up to 30 minutes of downtime while we're at it. This is all part of our plan to ensure no hiccups happen during checkout and to eliminate any risk of failed reservations. If you happen to be online, you'll see our maintenance screen during this time.

If you're setting up an affiliate or want to freshen up an existing one here are two things to know:

1. Affiliates can have their own curated list of properties. So if the client (remember, affiliates live under the client) has 75 properties, but the affiliates event is centralized to a specific area or cliental, they can choose to show just the 15 or 20 that are relevant. Additionally, affiliates can set a unique sort order for their properties to appear in. This means the official host hotel, or a sponsor hotel can be at the top of the list when otherwise it may not be that high.
2. Rename the special request field at checkout -- As more and more teams are joining as affiliates we've heard the need to include things like team name so groups are booked together and communication is made easier based on who as reserved their rooms. Starting today you can override the "Special Requests" field name found on checkout with whatever makes sense for you, like "Team Name" or "Group Name".