The Lemonade Release: June 2025
Summer’s heating up, and so is Ripe. We’re excited to drop the Lemonade Release, live now, which includes a refreshing mix of features and UX improvements built exclusively for our new ITA Platform. That enhance the traveler experience, empower DMOs, and give your destinations a stronger local edge. If you're already on the ITA platform there is nothing else to do. If you are still no our legacy platform these are just seven more reasons to move over now. Contact your client success manager with any question and to make the (free) upgrade.
Bandwango Integration
Now live for curated add-ons, the Ripe <> Bandwango integration lets travelers seamlessly book local experiences—tours, passes, and perks—alongside their lodging. This is the perfect opportunity to create exclusive offers, only available when purchased together with lodging on your site. This brings real-time, event-based product packaging to life and allows DMOs to drive greater per-visitor spend with destination-branded experiences.
Cart Preview
A new convenience: travelers can now add properties to cart, making the booking process more flexible and user-friendly. This is especially valuable for trip planners comparing multiple options or coordinating with travel partners.
♡ Favorites
Introducing Favorites Available now, travelers can add multiple properties to their favorites with the ♡ icon, then easily find them later on the same device. We know the research and booking window for travel is measured in days and weeks, so the ability to save these for later in one place will keep users on your site for the research and conversion.
Share
Speaking of planning, to make it even easier a simple and intuitive Share is now available for all properties. The native share function will preserve affiliate attribution, dates and more when sharing with others. With one click, users can push trip links using their device’s native sharing tools—whether via text, email, or apps. It’s simple, seamless, and keeps trip-planning conversations in motion.
Exclusive Offer Improvements
We’ve rebuilt and reworded Exclusive Offers to improve clarity, highlight value, and create urgency. From updated PDP copy to enhanced logic on room types and messaging, travelers now better understand what makes an offer “exclusive.” These improvements increase transparency and help close bookings with confidence.
Promotion & Room Block Pricing Display
We’ve leveled up how promotional messaging and room block rates are displayed on both the search results and property detail pages:
• Before/after pricing is shown consistently across all listings.
• Live rate promotions (e.g., via Expedia) now display branded labels like “Save 20%. if offered”
• Room block messages now clearly show the negotiated rate name and exclusivity messaging (e.g., “Exclusive Event Rate”), reinforcing value perception and DMO authority.
