New Analytics Dashboards: Turning Data Into Destination Power

Our refreshed data and analytics dashboards are here—giving Destination Marketing Organizations unprecedented visibility into the economic impact they’re driving through the Ripe In-Market Travel Agency (ITA) platform.

One of the core strengths of the ITA model is putting control of visitor booking data back into the hands of the DMO. This isn’t abstract reporting—it’s direct, verifiable performance data from bookings made through your platform. That means the more traveler traffic you send through Ripe, the greater the measurable economic impact you can demonstrate… and the deeper the insights you’ll uncover. Best of all, your visitors still enjoy the same best rates and policies they’d find elsewhere—only now the value stays in your destination.

Here’s a sample of what you'll see and why it matters:

1. Top-Level Performance at a Glance
   Quickly see your room revenue, total reservations, room nights, average daily rate, conversion rate, booking window, and length of stay. These are the hard results that prove your platform’s ROI to stakeholders and funding partners.

   
   

2. Local Lodging Leaders
   Identify your top hotels by reservations and revenue, see trending property types, and pinpoint what’s attracting travelers most. Use this to strengthen supplier relationships and target marketing efforts.

   

3. Affiliate Impact
   Easily spot which event sites, partner organizations, or attractions are driving the most bookings through your platform—so you can nurture high-value partnerships and identify new opportunities.

   

4. Traveler Origin Insights
   See the top-ranked cities your travelers are booking from, giving you the intelligence to refine marketing to your most valuable feeder markets.

   

5. Seasonal & Weekly Trends
   Visualize booking trends by week and month to anticipate peaks, plan campaigns strategically, and manage supplier expectations.

   

   

   
   

Without Ripe, most DMOs have little or no access to consolidated, actionable booking data. OTAs don’t share it, and individual hotels rarely offer a destination-wide view. Now, you can capture and measure the bookings you directly influence—keeping the dollars, the data, and the decision-making power local.

If there’s data you’d like to see in your dashboard that isn’t there today, we want to hear it. Reach out to your Client Success Manager so we can explore ways to bring those insights to life for your destination.