Google Hotels Integration Coming Soon To The Ripe ITA Platform!
At Ripe, our mission is to meet travelers where they are, maximize your destination's influence during discovery, and deliver clear attribution—whether through impressions, bookings, or direct referrals that support your local suppliers with low- or no-commission reservations. To advance this mission, we are thrilled to announce that your Ripe ITA platform now integrates directly with Google Hotels!
To enable seamless integration with Google Hotels and optimize discovery across modern AI search platforms like ChatGPT, Google, and Claude, we have refreshed our property classification framework. We've simplified property classifications into three standard Google-compliant top-level types, while expanding granular subcategories within each type. This structure significantly enhances both human browsing and machine readability, ensuring your properties are accurately surfaced across all discovery channels.
Simplified Property Types & Categories
Simplified Property Types & Categories
The transition is underway now, as of 9/25/26 and will be complete for all properties by 10/1/26.
Properties are now organized into three streamlined primary types, supported by intuitive subcategories:
- Hotel – Includes categories such as Resort, Bed & Breakfast, Lodge, Motel, Inn, and Extended Stay.
- Vacation Rental – Includes categories such as House, Condominium, Cabin, and Townhome.
- Outdoor Lodging – Includes categories such as Campground and RV Park.
Full definitions: Google categories for lodging businesses
Ripe will follow the top level types, and curate the categories to better match markets and traveler expectations
What This Means for You
Our team has handled all mapping and standardizations automatically on your behalf—there is zero action required from you. These updates are rolling out now.
If you have any questions, please reach out directly to your CSM.