Introducing Ripe AI Smart Search

We're excited to launch Ripe AI Smart Search — a new way for travelers to search your lodging site, and a new way for you to understand what they're looking for. Learn more and activate now.

For travelers: search the way you'd actually say it

No more wrestling with dropdowns and filters. Travelers can now type what they want in plain language — "a pet-friendly condo near the slopes," "a hotel with a pool for the kids" — and get results that actually match. From there, they carry that intent right into the booking engine to keep refining, all the way to checkout.

For you: better results, and a whole new layer of insight

Smart Search doesn't just improve what travelers find — it improves what you know. Every search now feeds new intent and interest dashboards in your CRS, showing you:

What travelers are searching for, in their own words
Search volume and top queries
How intent translates into clicks

That means you're no longer limited to measuring what people booked — you can now see what they wanted, even when a search doesn't convert. That's a direct line into demand signals for your destination.

Getting started

Smart Search is available now for all e-commerce (bookable) engine clients. If you're already on the current Ripe search widget, it's a single toggle in your CRS. Read the full rundown, including branding, customization, and setup tips, on the Smart Search product page.