Improved
New Label & Enhanced UX: Local Gift Selection
December 22nd, 2025
We’ve updated the Exclusive Offer feature to now appear as a Local Gift — a clearer, more compelling reason for travelers to book through your destination. This update helps better merchandise the value of these perks while keeping the booking experience intuitive and user-friendly.
What’s new:
- The term “Exclusive Offer” is now “Local Gift”, reinforcing its connection to the destination and local businesses
- Redesigned selection modal using radio buttons instead of dropdowns for a smoother user flow
- A first-time tooltip educates travelers without repeating annoyingly on every visit
- On the property detail page there is more information presented, pulling from the existing content fields like descriptions and how to redeem.
- On the checkout page, there is improved messaging if they still haven't chosen an offer. Once they do, there is more messaging around the delivery details.
There’s no change to how value adds function — just a more polished and traveler-focused presentation to drive engagement and conversion.
