Affiliates

Ripe enables you to build unlimited custom booking instances specifically designed for all of your destination’s festivals, attractions, and groups—any event that drives overnight visitation to your region. You can leverage these opportunities to attract bookings as they help answer the “Why Book Here” question for visitors who are already planning to travel. Here’s how to make the most of Ripe’s affiliate functionality:

Always Lead to Ripe Landing Page

Creating a dedicated landing page for all affiliates is the best way to offer a centralized information page for affiliate-related booking. Include "Why Book Here" messaging, value add offers, and other relevant information that attendees may find helpful, such as maps and directions. Always lead users to this landing page or an equivalent before a lodging search results page for best results.

Pre-Populate Dates for Events

Pre-populating dates within your affiliate Ripe Search Widgets ensures visitors are guided directly to search results relevant to their needs, rather than defaulting to generic dates. This simplifies the booking process, whether visitors are coming from an affiliate landing page or another starting point.

Create Relevant Value Add Offers

To enhance the booking experience on your site, curate specific value add offers related to your event. Feature these offers prominently on your Ripe affiliate landing pages and use them in promotional messaging elsewhere.

Partnering with Affiliate Websites

We highly recommend working with affiliate partners to add a booking link to their website. Event organizers often include an informational page about booking stays—adding a link to your booking website enhances convenience for travelers. Remember to always link these travelers to your Ripe landing page first, rather than a search results page immediately.