Property Tiles
Property tiles, which refer to a visual layout on sites that displays hotel or property listings in a grid format, can be a valuable tool for highlighting specific lodging options. They often contain an image, brief description, and call-to-action (CTA) button. While property tiles offer a useful visual representation of available properties, they should be used strategically as they may also create redundancy with your Ripe search results page. Assess whether these tiles are essential for your organization or if they add an unnecessary extra click for travelers looking to book lodging.
If you decide to move forward with using property tiles, here are our two suggested options:
Preferred Option: CTA Links Directly to Ripe Property Detail Page (PDP)
The best practice for traveler conversion is to lead users directly to the Ripe PDP via clickable tiles or a “View & Book” CTA button. This approach reduces the number of clicks needed to get to room descriptions, moving users further down the funnel toward conversion.
Alternative Option: Use Your Own Hotel Listing Page with Additional Ripe PDP Link
If your own hotel listing page is necessary, include a “View Details” CTA in addition to a “Book Now” CTA (leading to the Ripe PDP) on your property tile. Always ensure your hotel listing pages include a prominent “Book Now” CTA button that leads into the Ripe PDP. If you’d like to explore ways to incorporate information from your hotel listing page onto a Ripe PDP, reach out to your Client Success Manager.
Updated 2 days ago