Connectivity Strategy

At Ripe, we integrate with a wide range of connectivity partners to ensure travelers can access the best hotel and property options with live rates, availability, and a seamless booking experience. Our approach prioritizes direct connections whenever possible, ensuring properties receive attribution and reservations flow smoothly into their systems. We are constantly reviewing and evaluating new connectivity partners to integrate with. If you don't see yours available here, reach out to us.

Optimized Connectivity Flow

To maximize booking performance and property visibility, Ripe follows this structured approach:

1. The best and first option - Live Connection
2. The second best, Ripe hosted option - Ripe CRS
3. The option of last resort - Referral Link

Live Connection (Preferred Method)

We directly integrate with major Channel Management Systems (e.g., TravelClick, Siteminder), GDS platforms (e.g., Sabre), Property Management Systems (e.g., Streamline, Track, Escapia), and OTAs (e.g., Expedia Partner Solutions). These real-time connections allow:

• Live rates and availability for accurate pricing
• On-site reservations with proper attribution
• Seamless reservation delivery to the property
• Includes reservation and conversion rate analytics to show attribution. In other words, you look good for driving results.

Ripe CRS (For Hosted Properties)

For properties managed within our Central Reservation System (CRS), we offer direct booking functionality with real-time inventory management. This ensures:

• The highest level of control for rates and availability
• A fully integrated booking experience
• Increased conversion opportunities
• Does not sync directly with the property management system. However an email is sent to the property when a booking is made and they can be exported from your account.
• Includes reservation and conversion rate analytics to show attribution. In other words, you look good for driving results.

Referral Link (When Live Connections Aren’t Available)

If a direct connection isn’t possible, we still provide visibility through a Referral Link model:

• Properties appear in search results with an estimated “lead rate”
• Property pages include key details, though content may be limited
• A referral link directs travelers to the property’s own website or a third-party booking engine to complete their reservation
• Does not include reservation and conversion rate analytics since the traveler is leaving your site.

Why This Matters

This tiered connectivity strategy benefits both properties and travelers by:

• Maximizing Exposure – Ensuring all properties, regardless of connectivity type, have visibility
• Driving Direct Bookings– Prioritizing live connections and direct Ripe CRS reservations
• Maintaining a Smooth Traveler Experience – Offering options that keep travelers engaged and more likely to convert

By structuring our connectivity approach in this way, we create a dynamic marketplace that balances efficiency, flexibility, and performance—helping properties maximize bookings while delivering a seamless traveler experience.