Traveler Experience on the ITA Platform

A Faster, Smarter, and More Engaging Experience

Our latest release is a complete rebuild of our traveler-facing platform—delivering improved performance while enhancing core functionality. Here’s why you’ll love it:

🚀 Blazing Fast Site Speed

The new search results page loads 36% faster on average, reducing bounce rates and keeping travelers engaged. Static data like images, property names and reviews are loaded first, while availability, rates and inventory load asynchronously as they are returned from the individual providers.

A More Streamlined Interface

The updated UI is designed for speed and clarity, giving you better access to the tools you need. You'll notice a cleaner layout with more intuitive navigation.

🎨 Modern Design & Usability

We’ve doubled the number of properties displayed above the fold on desktop—without sacrificing key details. User can flip through property images & better understand rates and total price. Infinite scroll gives better representation to properties that previously lives on pages 2, 3 and beyond. Mobile visitors account for more than 65% of traffic so we’ve improved every interaction point from search & browse to auto-fill capabilities during checkout.

Accounts can update their logo, theme colors and menu items instantly and whenever they like, without the risk of breaking page layout.

📊 Improved Information Architecture

Backed by extensive research, the new layout prioritizes what matters most to travelers, making it easier to compare properties and book with confidence.

Local Highlights, a proprietary feature or Ripe now get even more prominence allowing the destination to showcase their unique character.

Maps are better than ever with live hover preview and, search by location and coming soon, new map styling options.

Room availability and preview better supports room images, pricing clarity and a simple preview to choose the rate when there are multiple options for a single room type.

⭐ Expanded Reviews

Travelers want to know the experience of other travelers, not what a magazine or paid publication has to say. With our new Google Reviews integration, we’ve nearly quadrupled review coverage for many clients, at no additional cost, providing fresher, more detailed feedback to help travelers set better expectations.

One page checkout is seamless while placing the reservation as close to the property listing source as possible, always prioritizing for direction connection and merchant of record.

🎁 More “Why Book Here” Moments

Exclusive Offers are now seamlessly integrated into the property details and checkout pages, making it easier for travelers to select perks at the right moment in their booking journey—boosting engagement and conversion.

🚀 The Future is Bright

This is just the beginning. With our new codebase, we’re unlocking self-serve customization for branding, new features, and enhanced support for events, groups, and demand generators—ensuring long-term success for DMOs and their communities.