Partner Event Landing Page Needs
Everything you will need when partnering with events to build a high-impact landing pages.
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Landing Page Name (reflected in URL slug)
The name will also appear in the URL that visitors can see. (Eg. Sundance Film Festival) -
Page Header (50 Character Max)
Mention the purpose of the landing page—to book lodging—and the event name. E.g. "Stay, Sleep, Sundance." "Sip, Stay & Play! Taste Award-Winning Wines" "Book Your Stay for X Event."
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Optional Subheading (50 Character Max)
This is a good place for additional marketing copy that answers the question "Why book here?" -
Landing Page Background Image
The image you choose will be in the hero area of the landing page. There is some flexibility, but we recommend a high quality 1800x600px JPG image. -
Content Title
This section can be used to highlight event partnership, special offers, or other information. -
Content Description
While it may be tempting to lead with event promotion, this section should prioritize lodging options, local promotions, and value-driven messaging that supports bookings. Event details can still be included, ideally placed below lodging promotions. Collaborate with event organizers to determine the most relevant traveler information, such as event start times, venue locations, and hotel partnerships. -
Value Add Offers
Local, event-specific offers can be the deciding factor for travelers considering a booking. Partner with event organizers to create compelling incentives that resonate with attendees—like complimentary shuttle service for a wine fair, free film festival passes, or ski rental discounts for a winter event. These offers not only add value but help convert interest into confirmed stays.
Updated 8 days ago