Adara SDK Implementation

Adara tracking gives you insight into your site visitors - helping you segment audiences, refine targeting, and ultimately drive more effective marketing. It captures detailed behavior across your site, which is key for optimizing ad spend.

The latest SDK tracking delivers richer, real-time data by capturing dynamic parameters tied to customer behavior, search criteria, and reservation details, enabling better marketing optimization.

Below are the steps to implement the latest SDK tracking on your lodging pages. Ripe has created a GTM tag template and import file to streamline the installation process. Contact your client manager for a copy of the JSON file.

Installing from Import File

Log in to your GTM container
Go to Admin > Import Container
Click 'Choose container file'
Select the provided file: Ripe - Adara SDK Import.json
Choose either a new or existing workspace
Select the 'Merge' option (see screenshot below)
Click 'Add to workspace'
Open the imported tag: Adara SDK - Lodging Site
Enter your partner ID and API key. These can be found in HTML script provided by Adara.
Test and publish the changes