Exclusive Offers / Value Adds

Exclusive Offers, previously referred to as Value Adds provide compelling reasons for travelers to book through your site with offers that can’t be found on other online travel sites. These can include special offers, discounts, or unique experiences. Introduce these reservation incentives early in the booking research process and have messaging that follows users throughout their journey to boost conversions.

Where to Message Exclusive Offers

• Anywhere there is a Ripe Search Widget - On your primary site or lodging page, be sure to mention that exclusive offers are available when booking directly through you.
• Affiliate and lodging-related landing pages
• Lodging-related content pages

Prioritize Localized Offers

A well-crafted exclusive offer makes all the difference when a traveler is debating whether to book. They are the simplest, most effective way to answer the question "Why Book Here," so make sure yours stands out! We recommend localized, destination-specific offers, as they tend to be most effective. However, generic offers can also attract travelers. Tailor these offers to your audience to maximize their appeal.

How They Work

Once a traveler is on your booking engine they will see the option to select an offer from the navigation menu on the search results page. This will highlight properties where the offer is available.

If the traveler gets into a property page without choosing an offer, they will still have a few more chances during the browse path and checkout flow.

As a Ripe client, you will see reporting on which offers are most selected so you can optimize them going forward.