Value Adds

Value adds provide compelling reasons for travelers to book through your site that can’t be found elsewhere such as major online travel sites. These can include special offers, discounts, or unique experiences. Introduce these reservation incentives early in the booking research process and have messaging that follows users throughout their journey to boost conversions.

Where to Message Value Add Offers

• Anywhere there is a Ripe Search Widget
• Affiliate and lodging-related landing pages
• Lodging-related content pages

Prioritize Localized Offers

A well-crafted value-add makes all the difference when a traveler is debating whether to book. They are the simplest, most effective way to answer the question "Why Book Here," so make sure yours stands out! We recommend localized, destination-specific offers, as they tend to be most effective. However, generic offers can also attract travelers. Tailor these offers to your audience to maximize their appeal.