Property Attributes

Ripe offers various content elements to help localize and differentiate your location. It's crucial that each one is used for the intended purpose because, while they may seem similar on the surface, they power different filters, metadata, and user experiences. Read through this overview to understand the three types of labels a property can use in addition to general content descriptoins and reviews.

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Local Highlights

Local Highlights are defined in account settings and used by the traveler. They highlight unique aspects of your community that apply to property listings and offer a local-oriented way to differentiate yourself from "one for all" travel sites. See some examples below of how Local Highlights differ from typical property amenities, which we also support.

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Amenities

Amenities refer to specific attributes of a hotel, home, or property and are more generic, with less focus on geographic location. Think of them as common features or benefits a traveler may expect at any hotel or room, but are not unique to the destination. This makes them distinct from Local Highlights, which focus more on place-specific differentiation.

Amenities are automatically shown on a property listing based on the property settings. We support a general list and expected set of amenities to provide a simple experience for travelers.

Examples include:

• Airport Shuttle
• Breakfast
• Fitness Center
• Free Parking
• Wifi
• Spa

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Staff Pick

The staff pick field is a text label you can apply to any property. This differs from a local highlight or amenity; it's a discretionary label you can use for temporary purposes, such as "recently renovated" or "local favorite." This is set at a global level for your account, so it will show on your primary booking engine as well as microsites.

Examples include:

• Now Open

• Recently Renovated

• Great Value

• Top Restaurant/Bar

• Highly Rated

• Staff Picks (where you wanted to be opinionated or call something out)