Google Analytics 4 Tracking

Summary

GA4 (client-owned property) can be easily implemented on Ripe managed pages
There are multiple options available to clients depending on the level of customization and control required

Option 1: Ripe Deployed & Managed

This is the lowest friction option offered as a complimentary service to all clients. It provides basic pageview, event, and ecommerce tracking associated with a standard GA4 implementation.

Client provides Ripe their GA4 measurement ID
Ripe enables GA4 tracking on behalf of the client
Standard GA4 tracking is included
- Pageviews
- Standard events (e.g. page scroll and link tracking)
- Ecommerce tracking
No further customization is available with this option
No fees are incurred

Option 2: Client Deployed & Managed via Google Tag Manager

This is option provides the greatest flexibility for the client but requires some expertise in GA and GTM setup

Client provides Ripe with their GTM container ID
Ripe deploys the GTM container on behalf of the client
Ripe provides documentation on how to implement GA4
- Note: standard data layer is provided to enable GA4 ecommerce tracking
Client can add customized GA4 tracking as needed
Client can implement other analytics and marketing tools as required (e.g. Google Ads, etc.)
Client is responsible for managing the GTM configuration and any site errors that occur if incorrect code is deployed
No fee

Options 3: Client Deployed & Managed with Ripe Support

Similar to option 2; however, Ripe can provide technical services to assist with the GTM and GA4 setup and maintenance

Client owns the GA4 property and GTM container
Client is responsible for GTM
Ripe provides professional services to assist in setup, maintenance and troubleshooting based on an hourly rate