Event Lodging Marketplace

The ITA Platform empowers destination to develop robust event ecosystems by capturing demand at the source. The powerhouse of this capacity is the Event Lodging Marketplace - a turnkey solution to provide event organizers with a hyper-localized micro-instance of the ITA Platform.

But an Event Lodging Marketplace does more than make event demand discoverable, actionable, and attributable. It provides an experience-led journey and a seamless booking experience for event attendees, while enabling event producers to own their impact. And in many cases, an Event Lodging Marketplace allows event producers to earn commissions on bookings, providing them with an added revenue stream.

How to Implement an Event Lodging Marketplace

For each client, a landing page has been developed that details the benefits of an Event Lodging Marketplace and how it works for an event. Most importantly, this page provides a form in which organizers can submit their event details to the Ripe team.

When a client identifies an event that could benefit from this solution (i.e. an event that drives or has the potential to drive overnight stays), the client sends the event organizer a link to the supplied landing page - and that’s it. Ripe takes it from there, working directly with the organizer to customize, localize, and implement their Event Lodging Marketplace.

To further simplify the process, the link to the landing page already exists and can be found by adding “/event-lodging-marketplace” to the url of any Platform - for example: book.YOURDESTINATION.com/event-lodging-marketplace

By connecting travelers to a destination’s authentic character and capturing high-intent demand generated by events, the Event Lodging Marketplace is another example of how the ITA Platform can develop vertically aligned ecosystems that keep tourism value in-market.

For additional details about the Event Lodging Marketplace, reach out to your Ripe representative.