Shared Responsibility Model

This phase is our launching pad for greatness! We want to closely align with your goals and be sure to provide your team with the tools to drive your destination and business forward. In order to make this work seamlessly, we need to have an open exchange of information.

Your responsibilities:

• Communicate your goals for this partnership.
• Understand the timeline for delivering the deliverables you will be receiving.
• Provide the information needed in a timely manner so we can hit your targets. Ripe will provide you with an easy-to-use template that includes all of the information we need.

Prominent placement of booking paths and "why book here" communication is essential. Website implementation is an ongoing art that requires vigilance and creativity.

Client responsibilities:

• Provide the subdomain on your consumer website.
• Make sure the website implementation team is ready to turn on the ITA Platform within 2-4 weeks of delivery.
• Provide a strong call to action, including an easy-to-find search widget and a lodging landing page.
• On the lodging landing page, craft a clearly stated "Why Book Here" message that emphasizes the benefits of booking with you.
• Use "deeplinks" to guide travelers to the most effective search path based on their site behavior. For example, if you have a blog about how pet-friendly your town is, you can link to a pre-filtered search path for pet-friendly hotels.
• Connect your main site GA4 account to the sub-domain where Ripe operates GA4 account for reporting purposes.
• Allow us access to your website development team to troubleshoot search issues if they arise during implementation or new feature releases.
• Acknowledge that you (the DMO) own the sub-domain. Any traffic that comes to the sub-domain is your traffic and is additive to your main site traffic. It is important to maintain security/PCI compliance as we pass payment details to lodging suppliers.

The most successful clients have integrated our ITA Platform in many ways within the community.

Your responsibilities:

• Help to identify events in your market that help drive overnight visitation.
• Provide outreach to these events or allow us to contact them on your behalf.
• Connect your ITA Platform to overnight demand drivers, both on the DMO site and on the event site.
• Build and host custom landing pages for these events through our landing page builder or your own design.

Why are guests traveling to your area? Think: sporting events, colleges/universities, park and fly/cruise, attractions (theme parks, ski areas).

Drive traffic to your ITA Platform. Use your current and future marketing and campaign messaging to drive traffic to your site and include a call to action that includes a lodging push.

Your responsibilities:

• Work with your lodging community to understand how you can best drive lodging demand.
• Set a marketing calendar based on these needs.
• Provide engaging promotions and/or value adds to give travelers a reason to book on your site.
• Procure value adds and provide a deposit if Ripe is to operate fulfillment.

Attend meetings and work with the Client Success Manager. Staying connected ensures that you stay informed with the latest opportunities and best practices across our client base. Likewise, it helps Ripe to know what is important to you.

Your responsibilities:

• Attend regularly scheduled meetings to discuss progress and new product development releases.
• Align with and explore your marketing calendar and upcoming campaigns.
• Continue engagement around event partnerships and other demand drivers that bring travelers into your community.

Introductions and communication needs. Keep your lodging partners happy and engaged.

Your responsibilities:

• Provide lodging supplier contact details.
• Arrange for a lodging supplier webinar so Ripe can present our offerings to your lodging stakeholders and help them understand how to best work with us and optimize their listing.
• Assist in hotel communications if they become unresponsive for service or other needs.

Clients are responsible for managing and securing all user-level access to their Ripe account.

Your responsibilities:

• Assign user access based on role and least-privilege principles (assign access appropriate to their role as needed).
• Regularly review and update user permissions.
• Immediately revoke access when roles change or relationships end.
• Oversee third-party users (developers, agencies, partners) and ensure compliance with Ripe’s Terms of Service.
• Use named user accounts and avoid shared logins.