Ripe Strikethrough Pricing

Overview

Ripe connects properties to travelers through multiple connectivity providers — channel managers, CRS platforms, OTAs, and direct integrations. One consistent gap across these connections is how retail and sale pricing are surfaced (or not surfaced) to the traveler. Some providers pass structured before/after pricing; others pass only a rate with no context for whether that rate is better or worse than what a traveler might have seen last week.

To address this inconsistency, Ripe has developed its own standardized pricing layer called Ripe Strikethrough Pricing.

Search Results Page

Property Detail Page

The Problem It Solves

When a property lowers its rate — whether due to a promotion, demand-based repricing, or a channel-specific discount — that context is often invisible to the traveler. The rate just appears as a number. No comparison, no signal that it's better than usual.

This is a conversion problem. A traveler who doesn't know a rate is discounted has no reason to act urgently or feel confident they're getting a good deal. Ripe Strikethrough Pricing is how we surface that signal when the connectivity layer doesn't.

How It Works

Ripe passively collects rate data for properties as users search. For any given property and check-in date window, we retain observed rates from the past 30 days. This builds a rolling reference dataset — no manual configuration required from the property or supplier.

When a traveler performs a search, Ripe looks at rates observed within a ±14-day window around the requested check-in date. If the current rate being returned is lower than our reference rate for that same window, we display the delta as strikethrough pricing: the reference rate shown as crossed out, the current rate shown prominently, and a percentage savings message.

This treatment carries through from search results to the property detail page, and down to the room level where rate-level data is available.

Consistency With Existing Sale Pricing

Where connectivity providers do pass structured sale pricing (e.g., Expedia, certain CRS promo rates), Ripe already renders that natively. Ripe strikethrough Pricing uses the same UI treatment and messaging format — so from the traveler's perspective, the experience is identical regardless of where the discount signal originated. The source of the comparison is abstracted away; what they see is simply a cleaner, more honest picture of the rate.

What This Is Not

This is not manufactured urgency or artificial price inflation. Ripe is not setting a fictitious "original price." The reference rate is a real observed rate for the same property and travel window, collected from actual search traffic. We're only showing a discount when one genuinely exists based on our data.

Supplier and Client Notes

• No action is required from suppliers or property managers to enable this. It is applied automatically when sufficient rate history exists.
• Properties that have not been viewed within the past 30 days will not have a reference rate and will display standard pricing.
• Strikethrough pricing does not override or conflict with sale pricing passed directly by a connectivity provider — provider-sourced pricing takes precedence where available.
• This feature is designed to be additive: it fills the gap where the connection doesn't already provide pricing context, rather than replacing structured sale data when it exists.

For questions about how this interacts with a specific connectivity integration, reach out to your Ripe account contact.