The Ripe Search Widget is often the entry point for booking lodging for travelers. It is important that it is visible, easy to navigate, and clear in its messaging. Consider these tips when your team is deciding how and where to integrate the Ripe Search Widget into your site.

Contextual Language & CTA

Maximize the effectiveness of your Ripe Search Widget with clear, strategically placed calls to action (CTAs) and copy around it. One of the best ways to do this is to utilize a compelling header and subcopy—think “Why Book Here” language. This will guide users towards utilizing the widget, exploring lodging options, and increasing conversions.

Ensure Contrast & Visibility on Page

For maximum impact, create strong visual contrast when choosing the background for your Ripe Search Widgets. While Ripe will provide your widget in your brand colors, you may need to further adjust the widget's appearance to match your website's design or to increase visibility with custom CSS or design. For example, consider placing the widget on a solid background color or clearly defined designated space.

Ripe Search Widget on Home Page

Placing the Ripe Search Widget prominently on your homepage can significantly boost visibility and drive conversions. We recommend positioning it in the hero section or above the fold for maximum impact. This strategic placement ensures lodging options are immediately apparent to website visitors.

Ripe Search Widget on Lodging-Related Content Pages

To maximize visibility and user experience, place the Ripe Search Widget prominently above the fold on all lodging-related pages. This includes lodging overview pages as well as subcategories like vacation rentals or pet-friendly accommodations. By strategically positioning the widget, you ensure it's one of the first elements visitors see, encouraging them to explore lodging options when it’s top of mind.

Additional Strategies for Effective "Book Your Stay" CTAs

Do travelers know booking lodging on your website is an option? Simplify the booking process for your them by ensuring they are aware of lodging options available on your website. Clear messaging, intuitive navigation, and strategically placed CTAs can guide visitors towards booking when they are ready. Here's how to implement effective lodging CTAs separate from a Ripe Search Widget.

Primary Navigation Menu Placement

A prominent 'Book Your Stay' button in your website's main navigation can significantly boost conversions and reinforce your site as a one-stop shop for lodging options. Similar to the impact of a Ripe Search Widget, this clear call-to-action communicates the availability of booking options to visitors throughout their browsing journey, ensuring it's always visible and accessible.

Follow CTA Button with Landing Page

When a user clicks the 'Book Your Stay’ button, they should be directed to a dedicated landing page rather than directly into the search results page. This page can be either a Ripe-created landing page or an equivalent "Where to Stay" or "Lodging" page on your site. Be sure to highlight the benefits of booking directly through your website with value adds and encourage immediate action.